Frequently Asked Questions
What is social media coaching?
A coaching session that delves deep into how to effectively utilize social media as a marketing tool for your business or personal brand. Whether you need a complete introduction to using social media as a business, want to get a better grasp on a particular area of social media promotion, or simply want to refine your skills a coaching session helps guide you through the process and arm you with the tools you'll need to meet your goals.
Why work with a coach?
It’s sort of like looking for your glasses when they are right on top of your head. You'll eventually find them, but if you could save yourself the time and frustration of searching for something that is right in front of you, wouldn't you do it? There are endless resources online that can help you run your social media and countless hours you can spend trying to sift through all of it to find what will actually work for you (looking for the glasses). An expert can save you the time and hassle (pointing out that your glasses are right there) and work with you to show you exactly how you should move forward.
who can benefit from social media coaching?
Those wishing to promote a business, attract new clientele, gain exposure for a blog or personal brand, and anyone utilizing social media for anything beyond their personal enjoyment. With the omnipresence of social media in daily life it's hard not to say everyone, but coaching will be most beneficial for those looking to attain a strategy for their social media presence, an understanding of how to manage it on an ongoing basis, and those looking to learn how to use it to drive end goals such as exposure, engagement, traffic, or sales.
I earned my college degree in Integrated Marketing and from there spent just shy of a decade working in advertising in New York City running digital and social media campaigns for major brands. Throughout my time in the industry I've produced campaigns, developed social strategies, worked directly with the social platforms themselves, and lastly become an expert in analytics and paid media placements. I've spent time pairing down the same processes that large brands and companies use to manage their social media so I can give you the tools to work just as efficiently.
what are your qualifications?
No, but I can point you in the direction of multiple agencies and small businesses that can help you with that.
do you produce content?
A playbook is your reference guide for your entire social media presence online. It covers your strategy, your content plan, how you behave on each unique platform, how your brand sounds and who you're targeting. These are most helpful when you have multiple people running your social media account in tandem. It acts as the "rules to the road" and ensures that your content remains unified and streamlined no matter how many users are posting on your behalf. This is ideal to have if you have plans to expand or envision multiple people in your business helping manage the daily responsibilities.
what's a playbook?
Group trainings are designed to bring a core team up to speed all at the same time. These are great if you have a few team members that you want to be knowledgable in social media best practices and trained on your specific workflow. Speaking events work well for even larger groups or panels. We can work together and cover the subject matter that is most salient to your needs.
what is involved in a group training or speaking engagement?
Have a question that's not covered here? I'd be happy to help. Reach out to me here.